This month, families across the country will start receiving notices from their health insurance providers that their premiums could double next year as a result of Trump and Republicans’ refusal to extend cost-saving ACA tax credits. Families are already struggling to afford the basics as prices and unemployment rise — they cannot afford to pay double for their health insurance. 

Democrats aren’t sitting idly by. That’s why, last week, the DNC launched new digital ads and an organizing campaign targeting vulnerable House Republicans across Texas, Pennsylvania, New Jersey, Virginia, and Michigan. The campaign also includes billboards and bus shelter ads near local hospitals and clinics in these districts. 

Take a look at some of the coverage below: 

Roll Call: DNC launches ad campaign on health insurance costs as shutdown fight drags on

[Mary Ellen McIntire Oct/10/2025]

“The Democratic National Committee is getting into the ad fight over the ongoing government shutdown.

“The DNC on Friday is rolling out digital spots on YouTube, Instagram and Facebook, along with billboards and bus shelter ads near hospitals and clinics in a handful of Republican-held battleground House districts.

“‘Right after the holidays, health care costs for Americans across the country are going to more than double because Republicans are refusing to work with Democrats to fix this crisis,’ DNC Chair Ken Martin said in a statement. ‘That’s why the DNC is going to make sure families everywhere know that Republicans are about to wreck their pocketbooks and price them out of health insurance.’ …

“The DNC is also tapping into its organizing team for a voter education campaign to reach out to infrequent voters through text messages.

“‘Democrats are holding the line,’ the on-camera narrator says in a video ad. ‘They’re refusing to vote for Republicans’ twisted funding bill, because the lives and well-being of millions of Americans are at stake.’”

Deadline: Democrats Try To Turn Up Pressure On GOP In Shutdown Fight With Ad Buy

[Ted Johnson, 10/10/25]

“Democrats are increasing pressure on certain GOP lawmakers in the shutdown messaging war, the latest being a new ad buy from the DNC.

“The five-figure buy will include digital ads on YouTube, Instagram and Facebook, along with billboards and bus shelters in Republican districts. …

“The ad campaign is targeting Republicans including Rep. Monica De La Cruz (R-TX), Rep. Tom Kean (R-NJ), and Rep. Brian Fitzpatrick (R-PA), Rep. John James (R-MI) and Rep. Jen Kiggans (R-VA), among others. The DNC campaign also includes texts to voters, including messages on calculating premium hikes.

“DNC Chair Ken Martin said in a statement, ‘Right after the holidays, health care costs for Americans across the country are going to more than double because Republicans are refusing to work with Democrats to fix this crisis. That’s why the DNC is going to make sure families everywhere know that Republicans are about to wreck their pocketbooks and price them out of health insurance.’”

MSNBC: Monday’s Campaign Round-Up, 10.13.25: Republicans lean into anti-trans ads in Virginia

[Steve Benen, 10/13/25]

“As the government shutdown continues, the Democratic National Committee is launching a new ad campaign, which will include billboards and bus shelter ads near hospitals and clinics in a handful of Republican-held battleground House districts, focused on Affordable Care Act subsidies.”

Macomb Daily: Dems target James over ACA tax-credits dispute in shutdown standoff

[Jameson Cook, 10/14/2025]

“The Democratic National Committee has initiated a media blitz that targets Republican U.S. Rep. John James for his and his party’s opposition to extending the Affordable Care Act tax credits, an issue at the core of the federal government shutdown.

“The DNC is focusing the ad campaign on James, who represents most of Macomb County and part of Oakland in the 10th District, and fellow Michigan GOP U.S. Rep. Tom Barrett, who represents the seventh district in the west side of Southeast Michigan, along with seven other GOP members of Congress, DNC officials said. In addition, the Democratic Congressional Campaign Committee is taking aim at 28 additional members of Congress, officials said. …

“‘Right after the holidays, health care costs will more than double for Families across Michigan because Congressman Tom Barrett and Congressman John James refuse to work with Democrats to fix this crisis,’ DNC Chair Ken Martin said in a press release. ‘That’s why the DNC is going to make sure families everywhere know that Republicans are about to wreck their pocketbooks and price them out of health insurance.

“‘Through digital ads, billboards, bus shelter ads, and our state-of-the-art organizing team, we’re ensuring that voters across Michigan know that Republicans are solely to blame for the biggest premium increases in history. We should all be asking: Why is it that Michigan Republicans can make billionaire tax breaks permanent but refuse to prevent health insurance costs for working families from doubling?’”

Rio Grande Guardian: New DNC ads blame De La Cruz for rising health care premiums

[Luis Montoya, 10/10/25]

“The Democratic National Committee is launching an ad campaign targeting U.S. Rep. Monica De La Cruz.

“Specifically, the ads focus on health care costs because, starting this month, families across Texas will receive notices from their health insurance providers that their premiums could double next year. This is because the Trump Administration and the GOP’s refused to extend the ACA tax credits.

“The DNC says the digital ads, billboards, and bus shelter ads will reach voters in the 15th Congressional District and will be paired with an organizing push to contact infrequent voters. …

“‘Right after the holidays, health care costs will more than double for families across Texas because Congresswoman Monica De La Cruz refuses to work with Democrats to fix this crisis. That’s why the DNC is going to make sure families everywhere know that Republicans are about to wreck their pocketbooks and price them out of health insurance,’ Martin said. 

“‘Through digital ads, billboards, bus shelter ads, and our state-of-the-art organizing team, we’re ensuring that voters across Texas know that Republicans are solely to blame for the biggest premium increases in history. We should all be asking: Why is it that Texas Republicans can make billionaire tax breaks permanent but refuse to prevent health insurance costs for working families from doubling?’”

The Keystone: Democrats launch ad campaign targeting Pa. Republicans over rising health care costs

[Sean Kitchen, 10/10/25]

“National Democrats launched an ad campaign on Friday targeting US House Reps. Brian Fitzpatrick (R-Bucks) and Ryan Mackenzie (R-Lehigh) over Republicans’ refusal to extend tax credits that help hundreds of thousands of Pennsylvanians purchase health care through Pennie, the state’s healthcare marketplace.  …

“The ad campaign includes a mix of digital ads on various social media platforms as well as billboards and bus shelter ads near local hospitals and clinics throughout Bucks County and the Lehigh Valley.  

“‘Right after the holidays, health care costs will more than double for families across  Pennsylvania because Congressman Brian Fitzpatrick and Congressman Ryan Mackenzie refuse to work with Democrats to fix this crisis,’ Ken Martin, Chair of the Democratic National Committee, said in a statement. ‘That’s why the DNC is going to make sure families everywhere know that Republicans are about to wreck their pocketbooks and price them out of health insurance.’” 

“The DNC is also looking to reach out to infrequent voters through text messages letting them know how much premiums may be rising and how to contact their lawmakers.”

Virginia Scope: DNC launches attacks on Kiggans and Wittman

[Brandon Jarvis, 10/10/25] 

“The DNC is launching an ad campaign targeting Republican Reps. Rob Wittman and Jen Kiggans to hold them accountable for ‘trying to jack up health care costs in order to give massive tax handouts to the ultra-wealthy.’

“In conjunction with the ads, the DNC is launching a strategic voter education campaign targeted to infrequent voters in these districts.

“The new campaign will feature digital ads on YouTube, Instagram, and Facebook, along with billboards and bus shelter ads near local hospitals and clinics in the First and Second Congressional Districts.

“‘Right after the holidays, health care costs will more than double for families across Virginia because Congressman Rob Wittman and Congresswoman Jen Kiggans refuse to work with Democrats to fix this crisis. That’s why the DNC is going to make sure families everywhere know that Republicans are about to wreck their pocketbooks and price them out of health insurance. Through digital ads, billboards, bus shelter ads, and our state-of-the-art organizing team, we’re ensuring that voters across Virginia know that Republicans are solely to blame for the biggest premium increases in history. We should all be asking: Why is it that Virginia Republicans can make billionaire tax breaks permanent but refuse to prevent health insurance costs for working families from doubling?’”

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